African Tourism Board and Raisin Capital Forge Strategic Alliance
The African Tourism Board (ATB) has signed a landmark Memorandum of Understanding (MoU) with Raisin Capital Limited, establishing a strategic partnership aimed at transforming access to capital for tourism small and medium-sized enterprises (SMEs) across Africa and accelerating the continent’s tourism investment ecosystem. The signing ceremony was attended by senior representatives from Raisin Capital including Penny Njoki, General Manager, Capital Connect Africa, Paul Chesa, Tech Lead, and Marion Ambiyo, Product Associate, both of Raisin Capital, alongside Sally Njoki, Secretary General of the African Tourism Board and Prof. Didier Bayeye, Chief Operations Officer at ATB,
The partnership reflects a growing recognition that unlocking investment flows into Africa’s tourism sector requires structured collaboration between industry institutions and capital markets. Addressing Africa’s Tourism Financing Gap Despite its significant growth potential, Africa’s tourism sector continues to face structural challenges related to capital access, investment readiness, and financial structuring. Through this partnership, ATB and Raisin Capital aim to bridge these gaps by creating an integrated pathway connecting tourism enterprises with verified investors, structured financing solutions, and digital investment infrastructure. tourism ecosystems across Africa’s 55 states.
At the center of the collaboration is Raisin Capital’s Capital Connect Africa platform, which will be integrated into ATB’s enterprise support ecosystem to provide members with: Investor-readiness training and advisory support Access to institutional investors and capital providers Fundraising assessment tools and performance tracking systems Structured deal facilitation opportunities Positioning Africa’s Tourism Sector for Global Investment Speaking during the MoU signing, Sally Njoki, Secretary General of the African Tourism Board, emphasized the strategic implications of the partnership: “Africa’s tourism future depends on our ability to move beyond conversation into capital mobilisation. This partnership represents a shift toward building structured investment pipelines that empower tourism enterprises to scale sustainably while positioning Africa as a competitive global investment destination.” Prof. Didier Bayeye, Chief Operations Officer at ATB, noted that the collaboration strengthens ATB’s operational mandate as a facilitator of tourism development, enabling more data-driven engagement between tourism enterprises and the investment community.
Building a Scalable Investment Ecosystem Raisin Capital Limited, a Nairobi-headquartered corporate finance advisory firm operating across multiple African markets, brings expertise in investor matchmaking, deal structuring, and fundraising advisory. By combining ATB’s continental network with Raisin Capital’s financial advisory and technology-driven investment platform, the partnership aims to create a scalable model supporting tourism SMEs across diverse African markets. Beyond capital access, the collaboration will include joint capacity-building programs, co-branded initiatives, investment-focused events, and ecosystem engagement designed to strengthen Africa’s tourism value chain.
The agreement reinforces ATB’s evolving role as a continental catalyst for tourism investment, innovation, and enterprise development. About the African Tourism Board (ATB) The African Tourism Board is a pan-African institution dedicated to positioning Africa as a unified and globally competitive tourism destination. Through policy advocacy, investment facilitation, capacity building, and strategic partnerships, ATB works to strengthen tourism ecosystems across Africa’s 55 states. About Raisin Capital Limited Raisin Capital Limited is an African corporate finance advisory firm specializing in capital raising, investment structuring, and investor matchmaking. Through its Capital Connect Africa platform, the firm provides SMEs with digital tools, advisory services, and access to verified institutional investors.
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